Recession Survival - a self-assembly kit for businesses of all sizes


(1 customer review)



It does not matter how you package it. When you take stock there will always be recessions. They are the gloom phase of the boom and gloom cycle.

For most businesses it is not possible to avoid a recession but it may be possible to survive. Previously they will have built up and sustained their operations through their own initiative, hard work, leadership, contacts, tenacity and good fortune. And so they will need these same characteristics to determine how to survive a “downturn in economic circumstances” – whatever may be the combination of causes.

All businesses are different in their needs, circumstances and aspirations and these may change for each stage of a recession, stutter, dip or crash. So there are neither silver bullet nor one-size-fits-all solutions.

In this volume readers can consider over twenty Top Kit Tips which can be adopted or adapted or rejected or confirmed as taking place to form the basis of their bespoke Recession Survival Kit.

There is a wealth of sensible ideas with explanations, listings, illustrations and a checklist to formulate and prioritise a kit from scratch or confirm that current proposals are on the right lines. Positive businesses may also use the survival processes to rationalise, refocus or energise – partially or wholly.

There will be casualties from any recession so that is addressed also. Good luck! – you will probably need it.

First published in 2008 this edition has been revised and expanded to cover businesses of all sizes.

Additional information

Weight 0.270 kg
Dimensions 216 × 216 × 15 cm

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1 review for Recession Survival – a self-assembly kit for businesses of all sizes

  1. Dr Charles Willbe

    A bit like the dentist STILL (review of first edition still applies!)

    No-one really wants to go to the dentist but not going is even worse! This is not a book to be read for entertainment but it is, quite possibly, one that might help your business survive.
    In dealing with this rather dour topic, Tom makes valiant efforts to suppress his natural flippancy and almost succeeds. Fortunately, the remnants of his humour lighten what might otherwise have been quite a depressing read.
    The first part of this book provides context and aids the reader to identify when a recession is likely to affect their business. Unfortunately that is all too easy at this time. When are economy has improved a bit, the true value of this section will be seen … but not yet!
    The main part of the book provides 20+ tips for recession planning, which range from marketing approaches to cash-flow management to the treatment of staff. As Tom readily acknowledges, some will be applicable to your business whilst others will be irrelevant – deciding which are which is part of the recommended evaluation process. That is also the starting point for planning – what else would you expect from a project manager of Tom’s experience?
    Finally, Tom provides some good advice to those about to succumb.

    This book provides a systematic approach to planning for recession which would benefit nearly any business but particularly Tom’s target audience – small and medium consultancies. It might just be the small investment that saves your company!

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